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ITAS NATIONAL BRANDING COMPETITION

ITAS NATIONAL BRANDING COMPETITION

1.Introduction

The Malawi Revenue Authority (MRA) is an agency of the Government of Malawi responsible for assessment, collection and accounting for tax revenues. The Authority is implementing an Integrated Tax Administration System (ITAS), a modern system that automates end-to-end tax processes. The main objective of implementing ITAS is to enhance tax compliance through efficient and effective domestic tax administration and first class taxpayer service driven by automated business processes.

2.ITAS Branding

The Authority would like to brand ITAS so that it should have an appropriate name, logo and tagline. To achieve this, the Authority has organized a National Competition to come up with Best Name, Best Logo and Best Tagline for ITAS as follows:

3.Best Name

The Best name for ITAS should have the following qualities;

•Must be simple, short, positive, distinctive, memorable, catchy and pronounceable
•Must communicate the vision and purpose of the ITAS Project
•Must communicate the value proposition, benefits and features to different types of taxpayers and other stakeholders
•Should be suggestive that taxpayers will be making online payments

4.Best Logo

As the major graphical representation of ITAS, the Best Logo must anchor the ITAS brand and should become the single most visible manifestation of the automation project. The Best ITAS Logo should have the following qualities;
•Must be simple and easily recognizable
•Must be unique, distinctive and well-designed
•Must be appropriate, versatile, relevant, memorable, timeless
•Must be targeted towards taxpayers
•Must be in line with MRA brand products

5.Best Tagline

The ITAS Project needs a tagline with the following qualities;
•Must be simple, clear, concise, relevant and consistent
•Must communicate what ITAS is all about
•Should be reflective of the ITAS brand
•Must tell the key benefits of ITAS to taxpayers
•Must represent its vision and purpose

Please, note that the Best Logo, Best Name and Best Tagline must be owned and trademarked to avoid intellectual property infringements.

6.Prizes

There are three categories namely Best Logo, Best Name and Best Tagline. The ITAS National Competition is open to MRA members of staff and all members of the general public. The following are the prizes for each of the three categories;


Category
Prize
Best LogoK800,000Best NameK500,000Best TaglineK300,000
7.Submission of Entries

If you are interested to take part in the ITAS National Competition, please submit your entries to itascompetition@mra.mw and clearly indicate in the subject area the category of the competition you would like to enter. The subject of the email must clearly indicate ITAS National Branding Competition/Logo or Name or Tagline. Alternatively, you can send you entries to the following address by clearly indicating the category of the competition you would like to enter;

ITAS National Branding Competition/Logo or Name or Tagline
Corporate Affairs Division, Malawi Revenue Authority,
Msonkho House, Independence Drive, Private Bag 247, Blantyre.


Entries should be submitted by 5pm on 8th September, 2017. You can get more information about the ITAS Project by clicking on the following link: www.goo.gl/32WCAZ or call the Corporate Affairs Division on 01 820 563 during working hours.

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